Let's face it. While every business strives for success, few achieve it. That’s because running a business is vastly different from promoting it. And it’s promotion that’s the crucial key to your business success!
Promotion is the art of boosting sales, awareness and credibility for your products and services. And one of the most influential and cost-effective promotional tools is publicity.
By using publicity strategies you can build your brand, reach ideal prospects and dramatically grow your business.
I know, because I’ve been consulting with entrepreneurs, small business owners and executives on these success strategies for more than 30 years.
Now I've put together all the wisdom, insights and "tricks of the trade" into one exceptional program – my PR Breakthrough™ Publicity Boot Camp.
It's the fastest ... smartest ... most effective way to have all you need to know about publicity at your fingertips – including answers to your pivotal questions – from a PR pro with a proven track record of success.
Unfortunately, most companies don’t know the secrets of effective publicity!
They make foolish – and often costly – mistakes, sabotaging their efforts to attract new customers, boost brand loyalty, and build lasting relationships with existing customers. Many are innocent mistakes based on poor timing, simple oversights or infractions of media protocol that can be easily remedied – once you know the "rules"!
With my tell-it-like-it-is PR Breakthrough™ Publicity Boot Camp, you will discover how to put your company or yourself on the map -- and rise above the competition.
My PR Breakthrough™ Publicity Boot Camp is the online version of a live classroom series. The entire curriculum has been tested and vetted by an impressive roster of business professionals: marketing directors, CEOs, authors, solopreneurs, start-ups, new business owners and seasoned veterans.
I can say with absolute certainly … if you do the work, you will succeed. You will see results, have amazing experiences – and make promotion fun!
The 6-module group coaching program starts with an Introductory Orientation module. Then I’ll send you a new module every week. Each module includes an intro video, slide presentation, a video presentation by a member of the media, homework, handouts, and a closing video with a spark of humor. The homework is designed to give you practical, hands-on experiences with the materials. In some assignments you will be preparing actual documents you'll need for your business publicity program.
In addition, I review all of your assignments and give you personal feedback. You can email me at any time with questions or comments.
"The value I received from Dana Dobson’s PR Breakthrough™ Publicity Boot Camp was exceptional. Her delivery is both entertaining and effective, and the content is amazing. There’s a lot of give and take with Dana and my fellow boot camp participants, and it was really worth my time. I can’t wait to start applying what I’ve learned."
"Dana’s PR Breakthrough™ Publicity Boot Camp was extremely informative. I had very little knowledge of what a press kit was or how to put a pubic relations program together, and now I feel like I really do have the tools and resources to do so."
"There are people in the world who know their stuff, there are people who really, really know their stuff, and then, there is Dana Dobson, who is an absolute expert! Her PR Breakthrough™ Publicity Boot Camp is exceptional! She gives you so much information and so many great tips for getting your name out there and how to work with the media. I recommend this boot camp highly, and that you choose Dana as your go-to PR expert."