This FREE video provides a list of essential items for your publicity toolkit!
Before you start reaching out to media outlets to get coverage for your product launch, big story or event, you ought to have in place a set of informational materials called a "Press Kit."
Its purpose is to provide journalists with all of the background information about you that makes their jobs easier.
When you have a good online press kit, it demonstrates your professionalism and boosts your credibility.
It's not as difficult as it sounds to create a press kit, and this video explains, step-by-step, how to put yours together, and why.
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