ARE YOU A THOUGHT LEADER IN YOUR INDUSTRY? LEARN HOW TO PROFIT FROM YOUR EXPERTISE WITH PUBLICITY.
If you dream of building a large audience, mailing list or fan base, your livelihood depends upon how well you manage and convey your personal presence.
In this information-packed, entertaining video, you'll learn:
- Why the success of your business depends upon your ability to promote your expertise.
- How to identify your unique attributes and package your expertise so you can differentiate yourself in a crowded marketplace.
- How to locate and work with the journalists who need and want your content and quotes.
- How to prepare for interviews with print and broadcast journalists and what to do afterwards.
- What to do after the interview so that you'll be invited back again and again.