DO YOU HAVE AN ANNUAL PR COMMUNICATIONS PLAN?
Use the information in this FREE insight paper to help you create a PR plan for your best year ever!
Quickly learn how to organize and create a comprehensive plan that will guide your PR and content strategies in 2017, making it more likely you'll achieve your objectives.
Once you know what goes into a plan, you can pull together key info easily and logically. You'll learn:
- What kinds of research you need to conduct to understand your best audiences and what they want
- Advice on how to conduct super productive focus groups
- How to set objectives using the S.M.A.R.T. principle
- How to select your target audiences and create key messages to which they're most likely to respond
- Understanding the difference between strategies and tactics
- How to evaluate the success of your communications plan so that you can make course corrections